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Yum Dancin' Tadpole
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Yum Dancin' Tadpole

Fishing > Baits, Lures & Jigs
$2.88

Yum Dancin' Tadpole - YUM is made with exclusive Live Prey Technology which simulates the release of live-baitfish enzymes. YUM creates a feeding frenzy in anything that swims. Unlike other soft plastics that just imitate those substances found in baitfish, YUM plastics give a replication of the scents and flavors present in prey when they're panicked or struggling. Plus, it masks other smells not associated with baitfish or live bait. What do you get when you combine a crankbait's wobble with the irresistible free motion of a soft plastic tail? You get the Dancin' Tadpole, a bait that comes alive with lunker-luring motion every time you turn the reel handle...

Yum F2 Teeny Shad
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Yum F2 Teeny Shad

Fishing > Baits, Lures & Jigs
$1.88

Yum F2 Teeny Shad - Small soft lures infused with F2 scent that mimics small baitfish. Skirted tails move in the slightest current to tempt hungry fish. Realistic soft feel and F2 scent encourage held strikes, giving you time to set the hook. Per 12. Size: 1-1/2". Colors:(300)Firefly, (301)Tail Light), (303)Chartreuse, (304)Crystal Shad, (305)Arkansas Shiner, (306)Electric Chicken, (317)Opening Night, (318)B-52..

Yum Yumbrella Flash Mob
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Yum Yumbrella Flash Mob

Fishing > Baits, Lures & Jigs
$19.99

Yum Yumbrella Flash Mob - More flash and vibration will attract more fish and this lure will create a carnivore-captivating commotion even lethargic predators won’t be able to resist. Five heat-treated stainless steel wires, five snap swivels and four counter-rotating No.4 willow-leaf blades spread out from a head that sports a Tennessee shad color scheme. YUM’s Bait School Technology™ creates the illusion of a school of baitfish swimming in close formation, inviting even tight-mouthed fish to take advantage of an easy meal.

Yum F2 Walleye Grubs
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Yum F2 Walleye Grubs

Fishing > Baits, Lures & Jigs
$2.88 - $3.99

Yum F2 Walleye Grubs - You’re missing some trophy-size 'eyes if the super-charged Yum® F2 Walleye Grubs are not part of your walleye arsenal. Featuring Yum's potent F2 (Ferocity Squared) scent which was scientifically proven to be up to 30% more effective than other attractants. The F2 Walleye Grubs' plump profile and wide curl tail combine to produce a tantalizing action that’s sure to draw more than a gaze from even the most anxious 'eyes. 15 pack..

Yum F2 Mighty Craw
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Yum F2 Mighty Craw

$5.69

Yum F2 Mighty Craw - The YUM F2 Mighty Craw features a realistic body, long front claws that are tapered, and a special thicker claw at the end that makes the lure swim and move with every tiny twitch of your rod, or every breath of current. But the real advantage with the YUM Mighty Craw is the tremendous action it produces, coupled with slow-motion retrieves. The Mighty Craw is ideal for flipping or pitching on a Texas rig, dragged on a Carolina rig, bottom pounded on a bare jig, or when used as a jig trailer..

Yum Yumbrella Flash Mob Junior with Willow Blades
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Yum Yumbrella Flash Mob Junior with Willow Blades

$13.49

Yum Yumbrella Flash Mob Junior with Willow Blades - Bass and stripers often feed on big baitfish, but sometimes a smaller offering gets more attention. The Yumbrella Flash Mob Junior is a multi-lure rig that's smaller than the full-size rigs used with great success by many anglers in summer and winter. Flash Mob Junior is most effective after the baitfish spawns, when big, bulky rigs get ignored. Not only is this lure smaller but it's equipped with 4 flashing blades.

Yum Pumpkin'Ed Jighead
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Yum Pumpkin'Ed Jighead

$4.29

Yum Pumpkin'Ed Jighead - The ideal stand-up jighead for power-shakin’ techniques! The horizontal line tie and head shape keeps your lure vertical, and the keeper makes lure-attachment easier than ever. Color: Green..

Yum Yumbrella Double-Up Rig
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Yum Yumbrella Double-Up Rig

Fishing > Baits, Lures & Jigs
$3.99 - $4.79

Yum Yumbrella Double-Up Rig - Double your chances of a strike with the YUMbrella Double Up Rig. The YUMbrella Double Up Rig allows you to fish two lures at the same time! Use the same style of lure or two different styles. You see, shad and other baitfish swim in schools. Umbrella rigs and the Double Up Rig allow you to entice fish with multiple lures, for a more natural presentation, instead of presenting a single baitfish lure.

Yum YUMbrella Ultralight Tripod Money Fry Kit
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Yum YUMbrella Ultralight Tripod Money Fry Kit

$8.29

Yum YUMbrella Ultralight Tripod Money Fry Kit - The YUM YUMbrella Ultralight Tripod Money Fry Kit comes with swimming-motion Money Fry soft plastics to create a baitschool look in a package that’s light enough to be cast on any type of equipment. This 3-wire YUMbrella Kit comes with three 2" supple soft plastic Money Fry that swim—even in super-slow motion—and are matched with durable 1/8-oz. jigheads with size 2 hooks. Heat-tempered stainless steel “super wire” is treated for strength and memory.

Yum F2 Mightee Worm
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Yum F2 Mightee Worm

Fishing > Baits, Lures & Jigs
$3.29 - $3.88

Yum F2 Mightee Worm - Rig this humongous worm with an oversized worm hook in the 6/0 or larger range. Features the supple-but-tough soft plastic you know and love, plus the addition of Yum's Ferocity F2 attractant which has been shown in independent tests to be up to 30% more effective than the leading scent brand. And because it's ''molded-in,'' the F2 scent is released constantly and consistently. F2 brings ’em in, and the killer instinct makes ’em attack!.

Yum F2 Shakalicious Worm
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Yum F2 Shakalicious Worm

Fishing > Baits, Lures & Jigs
$1.88

Yum F2 Shakalicious Worm - With a ring of short, undulating tentacles at the head and a slender, tapered body that moves with the slightest twitch, this soft bait is deadly in any finesse fishing situation. Its ringed body displaces more water to get the attention of hungry fish. Now infused with YUM's Ferocity Squared (F2) attractant. F2 is a concentrated natural formula that has been clinically tested under strict conditions. Results show that F2 is preferred by bass by a margin of more than 30% over other attractants.

Yum Yumbrella Five-Wire Rig
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Yum Yumbrella Five-Wire Rig

Fishing > Baits, Lures & Jigs
$9.99

Yum Yumbrella Five-Wire Rig - One of the most deadly ways to target bass, stripers and other game fish. The Yumbrella Rig lets you present five of your minnows, grubs or spinnerbaits at once, simulating a small school of baitfish. Built out of stainless steel that has been repeatedly heat treated for superior strength and flexibility, this multirig features five wire arms attached by a true-molded coupler for incredible durability. Plus, the head of the rig contains a rattle for added attraction.

Yum F2 Craw Papi
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Yum F2 Craw Papi

Fishing > Baits, Lures & Jigs
$3.29 - $3.88

Yum F2 Craw Papi - One of the more realistic crawfish on the market, the Craw Papi is great in clear water when the visual presentation is crucial. F2 (Ferocity Squared) attractant never wears off!.

Yum F2 Mightee Craw
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Yum F2 Mightee Craw

Fishing > Baits, Lures & Jigs
$3.88

Yum F2 Mightee Craw - Action in slow motion describes the YUM F2 MightEE Craw, another soft plastic that B. A. S. S. Elite Pro Edwin Evers helped develop. No matter how slowly you work it or how little weight is added, the MightEE Craw’s elongated claws flap and move - perfect for post-front days or on pressured bass. Four added legs on the body also move to create maximum water disturbance. Flipped, pitched, on a bare jighead or as a jig trailer, if you want action, you get it with the MightEE Craw.

Yum Money Frog
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Yum Money Frog

Fishing > Baits, Lures & Jigs
$4.88

Yum Money Frog - Using tremendous water displacement "paddles," the Money Frog pushes water like nobody's business, and attracts bass from long distances. It can be worked like a buzzbait over weeds and cover, used as a big trailer on a jig or a variety of other ways. Per 4. Size: 3-3/4". Color: (928)Gizmo, (929)Skippy, (930)El Jefe', (931)Dart Frog, (932)Yella Bunny, (933)Iggy..

Yum F2 Crawbug
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Yum F2 Crawbug

Fishing > Baits, Lures & Jigs
$5.49

Yum F2 Crawbug - With incredible 3-D detail and a specially designed hollow body, this is the ultimate soft-plastic crawfish. Designed to accurately imitate a fleeing crawfish, the super-soft CrawBug is scent-infused with exclusive F2 Crawfish Formula plus salt that won't dry out or lose its effectiveness. However you fish it – flip, rig or jig – it's sure to become your go-to bass bait in any condition. Sizes:.

Yum F2 Dinger
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Yum F2 Dinger

Fishing > Baits, Lures & Jigs
$5.49 - $5.69

Yum F2 Dinger - Yum F2 Dinger™ Worms are subtle, lifelike and infused with the powerful, new F2 attractant even pressured bass can't resist. Attract. Enrage. Engage!Great for wacky worming, Yum F2 Dinger Worms come with a hook slot in the back, making them ideal for Texas rigging. What makes this stickbait even better is the F2 Dinger has been infused with F2, a unique and powerful scent which is extremely effective on bass. Unlike any other attractant-injected bait, the Yum F2 Dinger retains its suppleness and ''swimability,'' even when left out of the package.

Yum F2 Lil' Suzee
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Yum F2 Lil' Suzee

$5.69

Yum F2 Lil' Suzee - A bullet-shaped swimbait, the YUM F2 Lil' Suzee excels when you're fishing weeds or skipping under docks. The reason? The shape and weight of the lure aids in getting it way back under the wood where no bait has gone before. The Lil' Suzee is also great for multi-lure rigs. A square paddle at the end of the lure's narrow tail swims even at slow speeds and on the drop.

Yum F2 Lizard - 4
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Yum F2 Lizard - 4"

Fishing > Baits, Lures & Jigs
$4.29

Yum F2 Lizard - 4" - The YUM® F2 Lizard's legs and tail produce a hypnotic swimming action that's bound to attract. Soft texture ensures solid hooksets. Can be used year-round for optimal results. Per 15. Length: 4”. Colors:(402)Watermelon Red Flake, (404)Junebug, (408)Green Pumpkin, (409)Watermelon Seed, (427)White, (429)Carolina Pumpkin Chartreuse, (444)Green Pumpkin Purple Flake..

Yum Sale Yum F2 Money Craws
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Yum Sale Yum F2 Money Craws

$3.29

Yum Sale Yum F2 Money Craws - F2 Money Craw combines the action of a swimbait with the enticing profile of a crawfish. Whether pitched on a Texas rig, swam on a jighead or fished as a trailer behind your favorite jig, the Yum F2 Money Craw comes to life in the water. What makes the F2 Money Craw even more effective is Yum F2 attractant, a unique and powerful scent which is extremely effective on bass.

Yum Sale Yum F2 Wooly Bullee
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Yum Sale Yum F2 Wooly Bullee

$3.29

Yum Sale Yum F2 Wooly Bullee - The Yum F2 Wooly Bullee is a flippin' style bait with the enticing profile of a crawfish. Swim the Wooly Bullee on a jighead or fish as a trailer behind your favorite jig, the Yum F2 Wooly Bullee will drive bass wild—creating a feeding frenzy that's sure to fill your stringer faster than any other scented bait. Why? Because the Yum F2 Wooly Bullee has been infused with F2, a unique and powerful scent.

Yum F2 Yumphibian
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Yum F2 Yumphibian

Fishing > Baits, Lures & Jigs
$3.88 - $5.69

Yum F2 Yumphibian - With two small swimming arms at the top, a pair of longer curl tails at the end, and two big "flappers" at the midpoint, the YUM F2 YUMphibian never stops moving. Customize by pinching off appendages to create less water disturbance for finicky or pressured fish. Pitch it, flip it, or work it deep, the YUMphibian is a whole new species of creature bait. Sizes:Colors: (001)Black Neon, (002)Watermelon/Red, (004)Junebug, (008)Green Pumpkin, (009)Watermelon Shad, (013)Red Shad, (144)Green Pumpkin Neon, (147)Big O Craw, (155)Ultra Craw, (157)Virgo Blue..

Yum Money Minnow Swimbait
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Yum Money Minnow Swimbait

Fishing > Baits, Lures & Jigs
$5.49 - $9.99

Yum Money Minnow Swimbait - This swimbait from Yum Bait company is right on the money! With an ultrarealistic profile, natural swimming action and super-soft body, the Yum Money Minnow has proven itself irresistible to bass and other game fish. A unique hook slot in the Money Minnow's belly allows for very efficient hooksets, and at the same time facilitates straight rigging and true-running performance. The Money Minnow swims sweetly, even when reeled at a very slow speed, which can be the key to enticing strikes from heavyweight fish.

Yum Pumpkin E2d Jig
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Yum Pumpkin E2d Jig

Fishing > Baits, Lures & Jigs
$3.99

Yum Pumpkin E2d Jig - No other jig keeps bait up in a fish’s face like this one. Horizontal line tie and head shape prompts jig to stay vertical on the bottom. Plastic keeper makes sure bait is secure on the jig. Ideal for use with the MightEE™ Worm below. Sizes: 1/4 oz. 4/0 (Per 3), 1/4 oz. 6/0 (Per 3), 3/8 oz. 4/0 (Per 2), 3/8 oz. 6/0 (Per 2), 5/8 oz. 4/0 (Per 2), 5/8 oz. 6/0 (Per 2).