Fishing > Lures

Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other saltwater species. Lifelike detail and top/bottom color lamination.

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

Rig as is or like a live crab Made of 100% biodegradable, natural ingredients Looks, feels and smells like live peeler crab Rig as is or like a live crab Made of 100% biodegradable, natural ingredients Looks, feels and smells like live peeler crab

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

Berkley Gulp! Sinking Minnows can be fished weightless on a Texas rig or wacky style, cast to suspended fish or bass holding in cover. After the bait hits the water simply let it sink. The bait has its own action and will wiggle and shake as it falls. When the...

The fat grub body of the new Gulp! Minnow Grub has molded-in scales and a fish-shaped head with a curly tail for a flickering and fluttering action game fish can't resist. The 3" Minnow Grub attracts bass, walleye, panfish and more. Rigged on a jighead, the Gulp! Minnow Grub can...

Ideal substitute for natural cut bait or belly strips. Easy to cut into long or short pennant shapes for tipping, trailers, or trolling strips. Cut bait is extra tough and durable. 100 percent biodegradable, and delivers 400 times more scent dispersion than plastic baits.

PowerBait® Attractant's exclusive liquid scent and flavor formula strategically disperses to create a "smell path" to attract fish. Helps to stimulate strikes in inactive fish, and mask offensive odors. Handy squeeze bottle with applicator tip makes use fast, neat and easy.

The Gulp! Nightcrawler can be fished like live bait and rigged like other soft baits. Hooked on a spinner, Lindy® rig, light jig or weightless hook, the Nightcrawler looks like the real thing and smells even better. And because Gulp! baits are so durable, more time is spent fishing and...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

Berkley's most popular Power Bait shape. The ribbontail design of the Power Worm lets it swim naturally on the fall, with twitches, short hops, or from currents when lying motionless. Ideal for all your favorite fishing lakes, rivers, streams and conditions. Available in 4" (pack of 12) and 7" (pack...

Gulp! Squid has the look, feel, and smell of live squid but is easier to handle, more durable, and longer-lasting. Gulp! also features rapid scent dispersion that attracts fish from greater range. 3"

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...