Fishing > Lures

This lure presents the profile of an injured immature Menhaden, or Bunker. Use it when any large bait are prevalent. Reminiscent of wooden metal-lipped swimmers and plastic plugs of days gone by, this lure produces different actions based on retrieval style. Reel slowly, rod tip up in calm water and...

You've heard the phrase before, "please bring a No. 2 pencil for this test." Well, every day you go fishing, you are taking a test. How many, under what conditions, how big? These are the questions, and the No. 2 Pencil is the instrument that provides the answers. Use it...

The action of this plug makes us think of the vintage swimming minnows of yesteryear. This floating lure that works well near the surface when retrieved slowly. A fast retrieve makes this lure have an erratic shake and wobble, causing it to dive several feet down. There's no reason to...

Make the water explode with this big popper. Whether fishing for big fish in a big surf, or pulling fish up from the deep with a big commotion, the M-80 is your lure. Create your own “blitz” with the big splashes this lure makes. Use it like a conventional popper...