Fishing > Lures

There is nothing more exciting than to topwater anglers than having a big bass explode under their Hula Popper®. For nearly sixty years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all esle fails - morning, noon and night. Hula Poppers are deadly...

The Yum Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This bait presents a very subtle life-like action that even highly pressured fish can't resist. This is the only bait of its kind with a hook slot...

The Booyah Boogee™ Bait combines the big-fish attractng profile of a jig with the flash of a spinnerbait and an absolutely out-of-control boogie dance. The result is a fast-lane special that promps vicious reaction strikes from bass and other gamefish. The Booyah Boogee Bait's long list of features includes a...

The Buzz'n Frog® is a buzz bait in disguise, the only difference being that when you stop the retrieve, this lure floats head up just like a frog. The free spinning rear legs churn the water's surface and the semi-weedless rear hooks easily slip through heavy grass, weeds and moss.

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a distinctive sound that fish have not heard, even in heavily fished waters....

With matching color blades and exclusive 60 strand ultra fine silicone skirts that match the hatch of a bass' favoriite prey, Pond Magic™ Buzz's combine the rare combination of capturing both the imagination of fish and fisherman. Built with a Mustad® Ultra Point™ hook and hardcoat paint schemes, the Pond...

Often copied, but never matched, the Rebel Pop-R® remains the standard by which all other topwater poppers are judged. Don't be fooled by the imitations. These are the original Pop-R's. 2 1/2", 1/4 oz

Well respected as THE topwater lure for night fishing, the Jitterbug® has proven its power to ignite explosive strikes throughout the day. The Jitterbug's double-cupped lip, placed at precisely the correct angle, produces the loud rhythmic, surface-busting sound that is proven to be irresistable to every known surface feeding fish...

Whether you are suspended or working on the surface, the distinctive action of the Zara Spook calls them from great distances prompting explosive strikes every time. 3", #6 hooks, 1/4 oz..

Color for color and component for component, these are the finest spinnerbaits available at any price. If largemouth, smallmouth and spotted bass are your quarry, then this is your spinnerbait.

Finally, a jig made to penetrate the brush piles or drop through grass beds with equal efficiency. This jig features a flat bottom 18 degree rise, Mustad® Ultra Point™ premium black nickel hook, heavy weed guard, two magnum rattles and a full body 50 strand Bio-Flex® silicone skirt. Available in...

The Striper Strike™ delivers long casts, unsurpassed durability and trophy-tough hardware. An excellent choice for fishing surf, below dams or anywhere long-casting surface lures are needed. The Super Strike does not float and is designed to be retrieved quickly. 5"

The YUM TroutKrilla features our exclusive LPT (Live Prey Technology) formula with Krill in a floating trout formula. Krill is a tiny food base crustacean that supercharges this specially formulated bait to start a trout feeding frenzy.

A part of Rebels Ultralight series, these frogs are perfect for lakes and streams. 1 1/2", 1/8 oz.