Fishing > Lures

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform and "in tune" with nature. The secret of sound combined with the patented Rapala "wiggle" is what makes this lure so effective. Rip it fast or run it slow; either way, it...

New technology has created a prismatic, "glass" three-dimensional look. The Glass Shad Rap Picks up light even in the lowest of conditions and reflects it in hundreds of directions at once. With long-casting, rattling and suspending features, this lure truly has it all. 05: 2"; 5/16 ozP7: 2 3/4"; 7/16...

This series of lures designed with a flat profile, providing maximum flash that attracts otherwise disinterested fish, is the perfect candidate for the VMC Sure Set hook. The single accentuated arm converts near misses and short strikes into catches. The in-line design allows the front hook to hang down, while...

With its slight exaggeration of the Rapala's unique baitfish in distress behavior, the Jointed gets the undivided attention of otherwise uninterested gamefish. This articulated, or "broken back" bait can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are...

For the first time, apply the walk-the-dog style technique below the water surface. Twelve color patterns and a VMC SureSet feather tail hook complete the look. Cast it out, let it sink and get ready to see the X-Rap attitude of this rebel of the water come to life. Begin...

The lipless Clackin' Rap creates a distinctive sound and vibration profile that allows fish to zero in. The uniquely designed sound chamber features a single steel ball and external metal discs that transmit a distinctive clackin' sound with maximum vibration. The translucent textured body with internal holographic foil creates an...

Like its cousin, the Glass Shad Rap, this lure combines the proven wobble and rattle with a see-thru glass body that emits light in all directions. With the traditional Fat Rap shape, this one is sure to lure even the most finicky Bass. Species: Bass, Pike, Salmon, Trout & Walleye....

The rattling, suspending Jointed Shad Rap. There goes your relaxing day on the lake. More than a wounded minnow, the Jointed Shad Rap sends out the "distressed" minnow signal. 04: 1 1/2"; 3/16 oz; #8 and #10 treble hooksP5: 2"; 1/4 oz; #6 and #7 treble hooks

Year after year, the Super Shad Rap delivers, with trophy fish taken worldwide from the glacial lakes of Canada to the murky waters of the Amazon. The patterns and colors offer perfect imitation of a favorite prey of fish. Whether talkin' to musky maniacs or big water trollers, they all...

The X-Rap is "all about the action" and it triggers strikes. It's the perfect size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It's a lure that is designed for aggressive fishing. The angler provides the...

Trolling fast and deep, casting inshore flats for tarpon or looking for your next 50-incher, there's an X-Rap just for you. All are rigged with durable componentry to withstand the inevitable smashes from all species of fish and the general rigors of the saltwater environment. Each is built to the...

The Rapala design team has assembled a comprehensive selection of colors and patterns making the DT series a useful and productive tool in fisheries across the country. Balsa wood construction provides a tighter, more lively action than any plastic lure Internal rattle adds the attraction of " baritone" sound. Tuned...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention. And the suspending action is just more than a fish can handle. Metallic, natural and glass patterns cover...

Following the lead of the legendary Shad Rap series, is the X-Rap Shad Shallow. The X-Rap Shad Shallow brings the irresistible action of the X-Rap Shad to the top 3 feet of the water column. The perfect choice for working emerging weeds, suspended fish pushed against dropoffs in addition to...

Consistently reach suspended fish at any depth with the CountDown method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all others are measured. Whether the fish are suspending at certain depths near the weed tops or on...