Fishing > Hard Baits

There is nothing more exciting to topwater anglers than having a big bass explode under their Hula Popper. For nearly 60 years anglers have testified that the Hula Popper, with it's pulsating skirt, is their insurance when all else fails - morning, noon and night. Hula Poppers are deadly when...

The Fred Arbogast line of Jitterbug lures are no doubt the No.1 nighttime topwater lures of all time. The Jitterbug is also a productive daytime lure, and because of its configuration trademark, there's nothing else like a Jitterbug fishing lure. Its double-loped lip, placed at an angle to ensure proper...

For all types of bottom dwellers! Flounder, Halibut, Grouper, etc. Head is chrome plated for scratch resistance and hand polished. White bucktail on single hook.

These crankbaits are 2-inches long and run 8 to 12 feet deep. This crankbait is primarily designed for deep water fish holding on drops or below bait schools. Great for casting parallel to steep rocky shorelines. Series 300 crankbaits can reach deep fish yet present a small baitfish profile that...

DEEP FLAT MAXX is a new crankbait from Bandit Lures® that features a narrow profilethat imitates the natural shape of shad and other prey bass love. The thinner body creates adifferent vibration and rattle that can trigger additional strikes. Also features the popular new"coffin" shaped lip that bounces off obstructions....

The eel, found in coastal waters, is a key, natural food source for trout, redfish, stripers and flounder. Though seldom talked about, the eel is just as alluring as the shrimp to these and other saltwater fish. Just like it's brother, the Shad Assassin, this lure will become a very...

• Morning Glory / Chartreuse
• Bone Diamond

A deadly double combination of two jigs tied in a tandem on 30lb. test nylon on cadmium plated hooks. Hard chip resistant paint used on all Betts jigs.

A deadly double combination of two jigs tied in a tandem on 30lb. test nylon on cadmium plated hooks. Hard chip resistant paint used on all Betts jigs.

The Bomber Long A replicates a minnow's life-like swimming action. With a tight wiggle and a castable design, the Long A is equally effective for largemouth bass, smallmouth bass, stripers, walleye and pike.

Small in frame but huge in action, the 1/8oz Pond Magic Boogee Bait offers the same frantic jiggle as the original Boogee Bait in a size that's ideal for pond and stream fishing. Pre-equipped with a combined skirt/trailer and available in special Pond Magic colors, this little bundle of dynamite...

Great offshore bait for ''toothy'' fish, also works well on a downrigger for grouper.

The banana shape darter that combines good surface darting action with excellent underwater wiggle when retrieved steadily.

Real Mirrors make this lure irresistible to surface game fish. Rigged with two triple strength Mustad 3/0 hooks attached to a stainless steel wire frame, the big ones will not get away. Since the solid plastic body does not absorb water, the action of the lure stays true over time....

Small in frame but huge in action, the 1/8oz Pond Magic Boogee Bait offers the same frantic jiggle as the original Boogee Bait in a size that's ideal for pond and stream fishing. Pre-equipped with a combined skirt/trailer and available in special Pond Magic colors, this little bundle of dynamite...

Small in frame but huge in action, the 1/8oz Pond Magic Boogee Bait offers the same frantic jiggle as the original Boogee Bait in a size that's ideal for pond and stream fishing. Pre-equipped with a combined skirt/trailer and available in special Pond Magic colors, this little bundle of dynamite...

Small in frame but huge in action, the 1/8oz Pond Magic Boogee Bait offers the same frantic jiggle as the original Boogee Bait in a size that's ideal for pond and stream fishing. Pre-equipped with a combined skirt/trailer and available in special Pond Magic colors, this little bundle of dynamite...

The Sundance Striker Popper incorporates real mirrors, which make the lure look like a strobe light going through the water. The flash from the mirrors triggers the feeding instinct of game fish. The lure features a stainless steel wire frame and a hard plastic body that will not absorb water....

The standard for surf fisherman, these are designed to deliver superlong casts. Inside the tailsection of each is an added weight which forces the lure to sit ''tail down'' to create a bobbing target.

• Chrome Blue

A must when Kingfishing. Kingbusters work well on live bait, ribbonfish or just about any other bait. With Kingbusters in addition to live bait you will get more strikes. The results do not lie!

Excalibur Pop'n Image - 3''/ 5/8oz. - Tennessee Shad

Unique decorating scheme features a clear popper mouth leaving the fish looking at a realistic baitfish profile. A superior casting lure that can be effectively thrown for long distances.

Excalibur Spit'N Image . Lure -2 1/2'' -3/8oz Fishing Lure

The original Spit'n Image set the world on fire in 1997. It's the "spit'n image" of a fleeing shad. The Spit'n Image has a unique walking action. When retrieved, it will move from side-to-side; when sitting still the tail of the lure sits low in the water. The Spit'n Image,...

Excalibur Super Spook - 5''/ 7/8oz. - Lake Ford Shad

The Super Spook, with its patented rotating treble hook and unique weighting system brings you the most effective improvements since the original. It also has a tuned rattle chamber, oversized 3-D eyes and an incredible lifelike finish. Improved by Jimmy Houston.

This lure features a flat sided arrow shaped head with a baked on chip resistant paint finish. The large eyes, forged hook, and silver flash in the bucktail make this lure irresistable to grouper, AmberJack, Cobia, and many other offshore species.

This lure has a red tipped bullet head tied with nylon hair and a long red tail. This lure is deadly on Snook and Stripers.

This lure features a skimmer head design tied with a bucktail that ride hook up. Perfect for bottom bouncing while fishing the shallows. Deadly on Bonefish, Snook, Trout, Redfish, Pompano, and most other inshore fish.