Fishing > Hard Baits & Plugs

Deep Diver crankbaits are 2-inches long and run 4 to 8 feet deep. Popular in reservoirs and deep water lakes where fish may suspend along outside drop-offs or where clear water forces fish deep. Good later in the season when water temperatures push fish to deeper, cooler water. This crankbait...

The Bomber Fat "A" Series of fishing lures is designed to deliver a buoyancy characteristic equal to or greater than wooden crankbaits. The "fatter," more buoyant body design also provides more internal space for additional ultra-sound rattles, making the Fat "A" Series the loudest among similarly sized crankbaits. Great bass...

• Chartreuse Blue
• Silver Flash Black

The Bomber Fat "A" Series of fishing lures is designed to deliver a buoyancy characteristic equal to or greater than wooden crankbaits. The "fatter," more buoyant body design also provides more internal space for additional ultra-sound rattles, making the Fat "A" Series the loudest among similarly sized crankbaits. Great bass...

• Baby Bass / Orange Belly
• Tennessee Shad
• Chartreuse Baby Bass
• Chrome / Blue Black Bar

The Long A's trademark tight wiggle and rolling action create a life-like swimming action. The Bomber Long A fishing lures produce the same seductive action whether fished with a slow retrieve on top or at a faster trolling speed using a downrigger. The molded-in lip design gives the lure added...

Multi-Species Wiggling Plug Multi-Species Design Wide, Slow Trolling Action Round Bend Treble Hooks

Round bend treble hook Finishes designed specially for salmon Wide action, slow trolling/backtrolling design

New technology has created a prismatic, "glass" three-dimensional look. The Glass Shad Rap Picks up light even in the lowest of conditions and reflects it in hundreds of directions at once. With long-casting, rattling and suspending features, this lure truly has it all.

• Brown Crawdad
• Glass Black
• Glass Blue Shad
• Glass Shad
• Glass Citrus

New technology has created a prismatic, "glass" three-dimensional look. The Glass Shad Rap Picks up light even in the lowest of conditions and reflects it in hundreds of directions at once. With long-casting, rattling and suspending features, this lure truly has it all.

• Brown Crawdad
• Black
• Blue Shad
• Shad
• Citrus
• Perch

With its slight exaggeration of the Rapala's unique baitfish in distress behavior, the Jointed gets the undivided attention of otherwise uninterested gamefish. This articulated, or broken back bait can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are...

• Gold
• Silver

Size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage.

Size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage.

Size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 15 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 20 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 20 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 20 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 20 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.

All the life-like scale detail, selections from the incredible patterns of the original X-Rap plus a massive deep-diving lip equal a 20 foot "unassisted" trolling lure that can be run up to 13 knots for big game fish worldwide.