Fishing > Lures

PowerBait® Attractant's exclusive liquid scent and flavor formula strategically disperses to create a "smell path" to attract fish. Helps to stimulate strikes in inactive fish, and mask offensive odors. Handy squeeze bottle with applicator tip makes use fast, neat and easy.

Proven classic crankbait design rattles and swims with a tight wobble. 2"U/16 oz #8 Treble Hooks PN5S - 3' running depth PNSM - 5'+ running depth

The JAW-BREAKER® SPOON is a "totally weedless" top-water lure that slithers, wiggles and wobbles through heavy lily pads, matted grass, milfoil, hydrilla and wild rice beds for big Bass, Northern Pike & Muskie. It's stamped from solid brass, and features a genuine Eagle Claw® hook, a totally weedless plastic "Y"...

The MIMIC MINNOW® is the country's hottest new concept in soft-plastic swimming baits. It features a lifelike, “holographic” shad tail body that swims and wiggles to mimic gamefishes’ favorite forage . . . a “soft & chewy” minnow! A highly reflective “holographic” flash foil is internally molded inside the plastic...

Accept no imitations! The Vivif is a very flashy swimbait with lots of wiggling, wobbling action. Vibrant Holographic colors flash and shimmer in the water. The high dorsal fin acts like a rudder to swim true on the retrieve. Long shank Mustad Hook secured to heavy weight inside for deeper...

The Booyah Boogee™ Bait combines the big-fish attractng profile of a jig with the flash of a spinnerbait and an absolutely out-of-control boogie dance. The result is a fast-lane special that promps vicious reaction strikes from bass and other gamefish. The Booyah Boogee Bait's long list of features includes a...

The Buzz'n Frog® is a buzz bait in disguise, the only difference being that when you stop the retrieve, this lure floats head up just like a frog. The free spinning rear legs churn the water's surface and the semi-weedless rear hooks easily slip through heavy grass, weeds and moss.

With its slight exaggeration of the Rapala's unique baitfish in distress behavior, the Jointed gets the undivided attention of otherwise uninterested gamefish. This articulated, or "broken back" bait can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are...

For the first time, apply the walk-the-dog style technique below the water surface. Twelve color patterns and a VMC SureSet feather tail hook complete the look. Cast it out, let it sink and get ready to see the X-Rap attitude of this rebel of the water come to life. Begin...

Don't let the beauty confuse you, the Bubble Walker is a walking bait with a concave mouth to leave a bubble trail and tungsten rattles to attract the big ones where two premium trebles will grab them. Given the chance she will sashay her way into your tackle box; Bubble...

This wide, sliding, darting bait is ideal for topwater feeders like trout and striped bass. The internal sound chamber allows fish to locate this big, stable topwater plug. 5"; 1 oz

Mepps has been selling 6-lure programmed Killer Kits since 1967. These popular kits make it easy to select just the right lures for a variety of game fish. Killer Kits are available for everything from sunfish to tackle-bustin' musky. Handy reusable six-compartment worm-proof tackle box. Killer Kits make a great...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a distinctive sound that fish have not heard, even in heavily fished waters....

With matching color blades and exclusive 60 strand ultra fine silicone skirts that match the hatch of a bass' favoriite prey, Pond Magic™ Buzz's combine the rare combination of capturing both the imagination of fish and fisherman. Built with a Mustad® Ultra Point™ hook and hardcoat paint schemes, the Pond...

Often copied, but never matched, the Rebel Pop-R® remains the standard by which all other topwater poppers are judged. Don't be fooled by the imitations. These are the original Pop-R's. 2 1/2", 1/4 oz

The lipless Clackin' Rap creates a distinctive sound and vibration profile that allows fish to zero in. The uniquely designed sound chamber features a single steel ball and external metal discs that transmit a distinctive clackin' sound with maximum vibration. The translucent textured body with internal holographic foil creates an...

Like its cousin, the Glass Shad Rap, this lure combines the proven wobble and rattle with a see-thru glass body that emits light in all directions. With the traditional Fat Rap shape, this one is sure to lure even the most finicky Bass. Species: Bass, Pike, Salmon, Trout & Walleye....

The rattling, suspending Jointed Shad Rap. There goes your relaxing day on the lake. More than a wounded minnow, the Jointed Shad Rap sends out the "distressed" minnow signal. 04: 1 1/2"; 3/16 oz; #8 and #10 treble hooksP5: 2"; 1/4 oz; #6 and #7 treble hooks

Year after year, the Super Shad Rap delivers, with trophy fish taken worldwide from the glacial lakes of Canada to the murky waters of the Amazon. The patterns and colors offer perfect imitation of a favorite prey of fish. Whether talkin' to musky maniacs or big water trollers, they all...

The X-Rap is "all about the action" and it triggers strikes. It's the perfect size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It's a lure that is designed for aggressive fishing. The angler provides the...

Trolling fast and deep, casting inshore flats for tarpon or looking for your next 50-incher, there's an X-Rap just for you. All are rigged with durable componentry to withstand the inevitable smashes from all species of fish and the general rigors of the saltwater environment. Each is built to the...

Swimbaits continue to leave a major footprint on the fishing industry, and River2Sea’s new S–Waver is set to make her mark. Featuring a natural “S–Action” swimming motion, S–Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S–Waver is...

Life-like swimming action String PVC material Natural color pattern Prerigged treble hook Soft body with internal lead head Holographic WildEye® Realistic body shape Holographic swimming fish foil 2": 1/4 oz 3": 5/16 oz Packs of three Life-like swimming action String PVC material Natural color pattern Prerigged treble hook Soft body...

Tsunami Ball Jigs are constructed with molded-in stainless steel attachment loops, top quality swivels and premium Mustad Stainless Steel hooks. Exclusive, over sized "Target Eyes" and reflective holographic foil are installed on each model to help trigger strikes from predator species. Genuine bucktail and holographic sparkle dress each hook.

Premium quality, precision tested lures for fresh and salt water use Tough soft vinyl bodies with molded-in actions True to life reflective holographic foil core material Life like three dimensional eyes Precision designed swim tails and curl tails for strike triggering swimming action Premium Mustad Ultra Point black nickel hooks...