Fishing > Lures

Premium quality, precision tested lures for fresh and salt water use Exclusively available from Bimini Bay Outfitters Performance Products Tough soft vinyl bodies with molded-in actions True to life reflective holographic foil core material Life like three dimensional eyes Precision designed swim tails and curl tails for strike triggering swimming...

This incredibly realistic, lipless, shallow-diving lure darts from left to right like an injured baitfish. Combine all these features with our famous Weight Transfer System, and you will see how the terrific action of the Mag Darter triggers explosive strikes. 5"; 1 oz

This unique lure pops and wiggles across the surface drawing instant attention. The patented Weight Transfer System (WTS) ensures long casts and balanced action. 5"; 1 oz

The Gulp! Nightcrawler can be fished like live bait and rigged like other soft baits. Hooked on a spinner, Lindy® rig, light jig or weightless hook, the Nightcrawler looks like the real thing and smells even better. And because Gulp! baits are so durable, more time is spent fishing and...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

Berkley's most popular Power Bait shape. The ribbontail design of the Power Worm lets it swim naturally on the fall, with twitches, short hops, or from currents when lying motionless. Ideal for all your favorite fishing lakes, rivers, streams and conditions. Available in 4" (pack of 12) and 7" (pack...

Designed for a fast rippin' type jerk to target a variety of species including smallmouth, striper and trout. Realistic 3-D eyes and scale pattern. 3"Q/4 oz #6 Treble Hooks Dives to 3'

Based upon the TD Vibration, this lure's tight wiggle emits fish catching vibration. Features scale pattern and 3-D eyes. 2 3/8"U/16 oz #6 Treble Hooks

Gold Blade Four Red Beads Bronze Baitholder HookW.5" Clear monofilamentV per package

The Flappy Daddy is an extremely versatile Craw Worm measuring 4.25". The body is a solid body that holds a large hook for casting, flipping, or pitching. The front of the body is segmented and can be broken off for a more compact presentation or to be used as a...

This lure presents the profile of an injured immature Menhaden, or Bunker. Use it when any large bait are prevalent. Reminiscent of wooden metal-lipped swimmers and plastic plugs of days gone by, this lure produces different actions based on retrieval style. Reel slowly, rod tip up in calm water and...

The 7" Hogy is equally popular with fresh and salt water anglers and was designed to replicate smaller, wounded baitfish. Weighing nearly ½ ounces unrigged so it is designed for superior casting distance when compared to other coft plastics. It's wider profile is designed to elicit strikes from larger game...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. Mepps Aglias come in sizes #0 through #3. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch...

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish and small stream trout. All dressed Black Furys feature either natural squirrel tail or bucktail. 00: 1/18 ozP: 1/12 ozQ: 1/8 ozR: 1/6...

The RATTLIN' JUNGLE JIG® is a totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle ... where big Bass and Pike live! It features a sleek bullet head, wide gap hook and our thumping new Buck-shot® Rattle Claws. It also features our tantalizing new "Limber-legs®" silicone...

Slurpies soft plastics are the most lifelike, fish producing creatures on the planet! They are designed with "holographic" FishFlakes™ that flash & shimmer like iridescent fish scales to lure fish from a wide radius, while a "salted & spided" attractor scent called SowSauce™ turns the sniffers into biters! 7 lures...

Why go dull when you can go Holo? Our Holographic Superior Frogs really get the attention of bass. They float upright with eyes at the waterline. The Holo shine can even be seen through muddy water. 3: 3/8 ozU: 5/8 oz

Well respected as THE topwater lure for night fishing, the Jitterbug® has proven its power to ignite explosive strikes throughout the day. The Jitterbug's double-cupped lip, placed at precisely the correct angle, produces the loud rhythmic, surface-busting sound that is proven to be irresistable to every known surface feeding fish...

Whether you are suspended or working on the surface, the distinctive action of the Zara Spook calls them from great distances prompting explosive strikes every time. 3", #6 hooks, 1/4 oz..

If you want to fool the biggest fish, throw them something they’ve never seen before!! Believe me, they’ve never seen Bossymarck, or anything like him. On a slow or medium retrieve he sashays back and forth in the most unique lazy S motion you’ve ever seen. Burn him back to...

In many cultures the frog is a revered animal, and the Bully Wa is no different; only this frog demands respect. Bully Wa is perfect for fishing on top of matted weeds, but the unique keel shape design makes this frog walk over open water like no other. Featuring a...

Durable outer soft body Durable outer soft body Holographic hard body inside Premium VMC® Hooks WildEye® Polycorbonate lip Rattle Life-like swimming action Slow sinking Swimming depth: 6' - 7'T"Q/2 oz

Natural color patterns Natural color patterns Secure I-Bolt system holographic WildEye® Rigged with a superior VMC® needle point hook and treble belly hook Life-like swimming action Holographic swimmin' flash foil Strong soft body with internal lead headR" - 1/8 ozS" - 1/4 ozT" - 5/16 oz Packs of 3

The Yo-Zuri Hydro Popper features a unique "Super Splash Cup" concave face that pops loudly while pushing and spitting water, creating havoc on the surface. The Hydro Popper's loud splashing and popping will call in fish from a distance. Because it is perfectly balanced, the Hydro Popper will lay flush...