Fishing > Lures

The Mag Minnow includes the Magnet-Weight Transfer System and dives to a depth of between 3 and 5 feet. 5"; 7/8 oz

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water. The Kastmaster is machined from solid brass. It won't break, bend or corrode and it retains its...

An American original, Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional illusion. Fished fast, slow, deep or shallow - this lure looks like a fat, full-bodied baitfish. S300: 1/12 oz S303: 1/8 oz S303: 1/6 oz S304: 1/4 oz S306:...

Gulp! Squid has the look, feel, and smell of live squid but is easier to handle, more durable, and longer-lasting. Gulp! also features rapid scent dispersion that attracts fish from greater range. 3"

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

It's not magic, but it's close. Not only does the Senko® have incredible fish-catching action, but it casts like a bullet and gets into the strike zone quickly. Bass can hardly resist the Senko®'s unique horizontal fall when fished weightless or wacky style. Say Yamamoto Senko®...and say no more! Pack...

You've heard the phrase before, "please bring a No. 2 pencil for this test." Well, every day you go fishing, you are taking a test. How many, under what conditions, how big? These are the questions, and the No. 2 Pencil is the instrument that provides the answers. Use it...

The action of this plug makes us think of the vintage swimming minnows of yesteryear. This floating lure that works well near the surface when retrieved slowly. A fast retrieve makes this lure have an erratic shake and wobble, causing it to dive several feet down. There's no reason to...

Versatile, Multi-Species, Minnow Design Heavy Duty Construction Corrosion Resistant Finishes Versatile, Multi-Species, Minnow Design Heavy Duty Construction Corrosion Resistant Finishes

The Evolution Jig is the first real innovative jig design to come along in over 40 years. Our NEW, Advanced Skirt Forward Technology, along with our virtually invisible Fluorocarbon Weed guard, makes this the jig of choice. Evolution is the only jig to also have our patent pending flaring disk...

The Mepps® Aglia® Long is a deep running willow leaf spinner. Its blade “hugs” the body during the retrieve, allowing it to stay in deep pockets where big fish hang out. The Aglia® Long is perfect for fishing pools below lake outlets or man-made dams. All Aglia® Longs feature Mepps...

The Mepps XD, in a just a few short years, has become the standard for comparison for fishermen who prefer spinners that run extra deep. Part of its success is due to Mepps quality, but fishermen are also finding out the XD catches a lot more fish. Mepps' unique body...

Classic, non-holographic trout patterns that are deadly on stream and lake trout. Dressed. 1: 1/32 ozR: 1/16 ozT: 1/8 ozV: 1/4 oz

Color for color and component for component, these are the finest spinnerbaits available at any price. If largemouth, smallmouth and spotted bass are your quarry, then this is your spinnerbait.

Finally, a jig made to penetrate the brush piles or drop through grass beds with equal efficiency. This jig features a flat bottom 18 degree rise, Mustad® Ultra Point™ premium black nickel hook, heavy weed guard, two magnum rattles and a full body 50 strand Bio-Flex® silicone skirt. Available in...

The Striper Strike™ delivers long casts, unsurpassed durability and trophy-tough hardware. An excellent choice for fishing surf, below dams or anywhere long-casting surface lures are needed. The Super Strike does not float and is designed to be retrieved quickly. 5"

The YUM TroutKrilla features our exclusive LPT (Live Prey Technology) formula with Krill in a floating trout formula. Krill is a tiny food base crustacean that supercharges this specially formulated bait to start a trout feeding frenzy.

The Rapala design team has assembled a comprehensive selection of colors and patterns making the DT series a useful and productive tool in fisheries across the country. Balsa wood construction provides a tighter, more lively action than any plastic lure Internal rattle adds the attraction of " baritone" sound. Tuned...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention. And the suspending action is just more than a fish can handle. Metallic, natural and glass patterns cover...

Following the lead of the legendary Shad Rap series, is the X-Rap Shad Shallow. The X-Rap Shad Shallow brings the irresistible action of the X-Rap Shad to the top 3 feet of the water column. The perfect choice for working emerging weeds, suspended fish pushed against dropoffs in addition to...

A true finesse popper, the Bubble Pop 65 features the action of a small walking bait with the spitting sound of a popper. Openings in the gill plates create sound and leave a trail of bubbles to draw fish in for a look. Premium finishes and a feathered trailer hook...

The Crawler Crank mimics a crawdad as it scurries across the bottom of a lake or stream. On a medium or medium fast retrieve, the Crawler Crank swims backward like a frightened prey creature, its articulated claws flaying away behind it. Or add a large split shot a few inches...

Goldfish are a favorite food of outsized trout, panfish, and bass, but are illegal to use in most lakes. No worries, the Gold'N Crank is a perfect imitation of this tasty morsel. Fish the Gold'N Crank close to shore with a steady retrieve for best results. 1 3/4"Q/8 oz Size...

Featuring a jointed body, the River2Sea V-Crank is a medium depth crankbait that delivers a big presence in the water and big fish to the boat. V-Crank’s main feature is a jointed body that sports not only two hinges for superior strength, but also a set of metal clickers in...