Fishing > Lures

Lifelike Body Shape High Action Design Precision Engineered for Maximum Action Lifelike Body Shape High Action Design Precision Engineered for Maximum Action

Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other saltwater species. Lifelike detail and top/bottom color lamination.

The Comet Mino is one of Mepps most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of the 10 best bass lures of all time. All Comet Minos feature an interchangeable hook that makes it simple to attach a replacement...

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform and "in tune" with nature. The secret of sound combined with the patented Rapala "wiggle" is what makes this lure so effective. Rip it fast or run it slow; either way, it...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

Segmented body with kicking tail Segmented body with kicking tail Durable soft plastic body Rigged with a premium red VMC® hook Life-like swimming action Holographic WildEye® Polycarbonate lip KSM10 has two red treble hooks KSM06: 6"; 1 3/8 oz KSM10: 10": 5 1/4 oz

Holographic willow leaf blade Holographic willow leaf blade Stainless Steel ball bearing swivel Self-correcting R wirebend Pull Point design WildEye® String PVC material salt impregnated body Naturalistic Colors Replaceable Swim Shad bodies Includes one jig head with blade and three soft body tailsS": 5/16 ozT": 1/2 oz

A fish-taking fluttering action on the drop and the flash of the spoon will attract fish from afar. 30 degrees deep depth blade runs 4 feet to 5 feet. Mainbody: Zinc diecast and chrome plated; painted and printed patternsSD Eye: Target paint for predators Shaft: Stainless steel Rapala VMC Hook:...

Designed for casting or trolling in lake, stream or river. Realistic shape and detail, with rattles and 3-D eyes. Suspending. 2"Q/8 oz #10 Treble Hooks

New technology has created a prismatic, "glass" three-dimensional look. The Glass Shad Rap Picks up light even in the lowest of conditions and reflects it in hundreds of directions at once. With long-casting, rattling and suspending features, this lure truly has it all. 05: 2"; 5/16 ozP7: 2 3/4"; 7/16...

Balsa body Comprehensive pattern selection Natural minnow profile Brass stamped blade Silver or copper plated Painted and printed patterns Stainless steel shaft Rapal® VMC® hook

The 10" Hogy is our most universal design in terms of catching large gamefish. It's just big enough for the largest of saltwater predators such as striped bass, tarpon and school tuna but also " just small enough" for largemouth and musky trophy hunters who use big baits in fresh...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with seven rigging options: Weightless, Texas Rig, Carolina Rig, Drop Shot Rig, Wacky Rig, Nail Rig, Jig Head Rig. 3.5": 6 per packT.5": 4 per pack

The Dragonfly Popper duplicates the dragonfly down to some pretty fine detail. Dragonflies are synonymous with the dog days of summer, and are best fished around hyacinths and lily pads. Cast the Dragonfly Popper near to cover and then barely twitch the line. Get ready to watch it disappear! 2...

Rig as is or like a live crab Made of 100% biodegradable, natural ingredients Looks, feels and smells like live peeler crab Rig as is or like a live crab Made of 100% biodegradable, natural ingredients Looks, feels and smells like live peeler crab

There is nothing more exciting than to topwater anglers than having a big bass explode under their Hula Popper®. For nearly sixty years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all esle fails - morning, noon and night. Hula Poppers are deadly...

The Yum Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This bait presents a very subtle life-like action that even highly pressured fish can't resist. This is the only bait of its kind with a hook slot...

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

The fluttering action of the Little Bird ahead of the smoking action of the Little Hooker or Little Chugger can be irresistible to the hungry predator.

This series of lures designed with a flat profile, providing maximum flash that attracts otherwise disinterested fish, is the perfect candidate for the VMC Sure Set hook. The single accentuated arm converts near misses and short strikes into catches. The in-line design allows the front hook to hang down, while...

Life-like swimming action Life-like swimming action String PVC material Natural color pattern Prerigged treble hook Soft body with internal lead head Holographic WildEye® Realistic body shape Holographic swimming fish foilR": 3/16 ozS": 1/4 oz Packs of three

Life-like swimming action String PVC material Natural color pattern Prerigged treble hook Soft body with internal lead head Holographic WildEye® Realistic body shape Holographic swimming fish foil 2": 3/16 oz 4": 3/8 oz Packs of three Life-like swimming action String PVC material Natural color pattern Prerigged treble hook Soft body...

Berkley Gulp! Sinking Minnows can be fished weightless on a Texas rig or wacky style, cast to suspended fish or bass holding in cover. After the bait hits the water simply let it sink. The bait has its own action and will wiggle and shake as it falls. When the...

The fat grub body of the new Gulp! Minnow Grub has molded-in scales and a fish-shaped head with a curly tail for a flickering and fluttering action game fish can't resist. The 3" Minnow Grub attracts bass, walleye, panfish and more. Rigged on a jighead, the Gulp! Minnow Grub can...

Ideal substitute for natural cut bait or belly strips. Easy to cut into long or short pennant shapes for tipping, trailers, or trolling strips. Cut bait is extra tough and durable. 100 percent biodegradable, and delivers 400 times more scent dispersion than plastic baits.