Berkley Gulp Alive Jerk Shad

Priced: $12.88 Rated:   - 4 stars out of 5 by 4 reviews.
Cabelas $12.88
35% off
Regularly: $19.99
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Berkley Gulp Alive Jerk Shad -
The authentic action, scent and taste of these long-lasting soft plastics will fool the most finicky fish. The erratic darting motion imitates struggling baitfish. It’s ideal for working weed lines or docks and along dams. Berkley’s next generation in Gulp! has 34% better swimming action than original Gulp! Anglers have waited for years for technology to produce an artificial bait that looks, smells and even tastes like the real thing to attract fish. This is it. Similar in texture, appearance and scent to real bait, Gulp! Alive! baits also possess the color advantages, shape and action of soft plastics. Gulp! Alive! baits use water-soluble, natural ingredients that release over 400 times the amount of fish-attracting scent of standard plastic baits. The scent trail is so intense that fish cannot resist it. Gulp! Alive! baits are 100% biodegradable, so any that you lose while fishing will dissolve in the water in about nine months.
Sizes: 5" per approx. 15, 7" per approx. 12.
Colors:(097)Chartreuse Pepper Neon, (044)New Penny, (017)Nuclear Chicken, (007)Pearl White, (055)Root Beer Gold.


  • Made of water-soluble, natural ingredients


  • 34% better swimming action than original Gulp!
  • Releases over 400 times more scent than other plastics
  • Looks, smells and tastes like the real thing
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Berkley Gulp Alive Jerk Shad Reviews:

Positive Reviews:

Gulp is the only way to go

I have been fishing in VA Beach for the past year. I was using live bait and minnows for flounder. Saw a few guys catching 3 times the amout of flounder as me. I found out it was gulp and bought a few packs. Pricy, but after a few times out and catching just as many fish as the other guys. I was hooked. I use gulp jerk shad all year round. Flounder, red drum, speckled trout, bluefish and stripers LOVE this bait. I also get a gulp alive container, then just restock with the packs. The juice goes a long way. Try it and I'm sure you will like it.
FlounderpounderVA at Cabelas on 02/03/2009

Good For Macs

Macs love these baits, they are also very durable. One bait is usually good for 8 to ten macs before the need of replacement. I would like to see a larger bulk style container offered.
Macslayer at Cabelas on 12/03/2008

tested true

This bait has been hot for the past two seasons.
Very affective in shallows and sight fishing
wacmastercaptain at Cabelas on 02/09/2009

Negative Reviews:


This is my second time using gulp and my last. I used these for striped bass, on a jig head. They match the shape of Zoom super fluke witch is a hot bait for hold over stripers. Every time i would have to remove the shad from the jig head for storage, tearing the bait. Also the bait would start to disintegrate, in the bag. Fresh bait is cheaper, and you can buy a small amount and not worry about saving the leftovers.
superd5 at Cabelas on 06/18/2010