Deep Survival has made a profound and lasting impression on wilderness travelers and extreme sport enthusiasts. It is being used by the head of training for the Navy SEALs and by wildland firefighters, police, and others. But it has also been embraced by a growing number of people who do not take great risks or seek adventure. Legg Mason Capital Management recently featured Gonzales in its in-house book club, and the National Football League has embraced Deep Survival by distributing it to all its members. Readers everywhere are finding that the principles in Deep Survival apply to any challenge life poses, from coping in the business world, to extreme trials like having a life threatening illness or dealing with addiction and recovery.