"How to Create a Successful Photography Business" is a comprehensive how-to manual that is jam-packed with the secrets to creating a photography business that generates a solid profit. With the most up-to-date, comprehensive information on the photography business, the book addresses the taboo conflict of artist vs. moneymaker and attempts to demystify fantasy from reality.
Etienne immediately encourages photographers to define subjects they would like to shoot and research the income earning potential of these subjects. Chapters are presented in a chronological fashion, starting with filing the legal documents to establish a real photo business and extending to client relations, marketing, preparing and shooting. The book also includes legal documents and an extensive reference section on photo-related products, support groups and services.