Flashpoint SoftBox 70watt Fluorescent Light Unit with Built in 19.5" x 27.5" Silver Soft Box with AC Plug and Spiral Fluorescent 5500K Bulb (translates into 350watt)

Priced: $34.95 Rated:   - 4 stars out of 5 by 51 reviews.
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Flashpoint SoftBox 70watt Fluorescent Light Unit with Built in 19.5" x 27.5" Silver Soft Box with AC Plug and Spiral Fluorescent 5500K Bulb (translates into 350watt) -

• This 20" x 27" softbox is easy to assemble, just snap the hardware into place. No rods to struggle with, no speed rings to align with the rods. The unit comes with an 70 watt flicker-free fluorescent, spiral bulb, rated at 5500 degrees Kelvin; that is, it is daylight balanced. 70 watts in fluorescents translates into 350 watts of light output.
This long lasting "cool" light emits very little heat and can stay on all day long without a problem.
The Flashpoint unit can be used with Digital Cameras or Camcorders and is great for shooting portraits, or still life.
And, when you're done (after removing the bulb) the unit folds together easily like an umbrella.


  • A complete softbox light unit built around a fluorescent light unit
  • Mounts on 5/8 stud
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Subcategories of Cameras & Photography:

Flashpoint SoftBox 70watt Fluorescent Light Unit with Built in 19.5" x 27.5" Silver Soft Box with AC Plug and Spiral Fluorescent 5500K Bulb (translates into 350watt) Reviews:

Positive Reviews:

Good light for video or stills

This was the first compact fluorescent soft box that I have purchased. Since that time I have experimented with many [@] type build yourself lighting setups. I am convinced that this setup is by far the best for the money, time, and effort. This is especially true if your going to go to a location to shoot video or stills. I have included two product stills that were lit only with this light and a white foam core reflector board. Once you go this route though, I recommend that you buy two or three different setups with these bulbs. Why? It is because the larger that I go the more difficulty I have trying to match all the lights to the softbox light. Nothing that I buy in other places is the same color temp as this bulb is. They claim that they are, but they are not. They are either too blue or too orange. This system works, but if you use the flashpoint light stand that is recommended you are going to need a hexagonal end adapter to mount it correctly. What comes with the light stand and the soft box is not enough. The light stand comes with a round end the soft box mounts to a hexagonal end. Spend the time at [@]getting a better mounting system and you will love the setup, I know that I do.The light is good for portraits, video closeups and medium shots, and small product videos and stills. As well, we have also used it to light up working on the car, setting up a haunted house and lots of other outdoor night projects and indoor woodworking projects also.
Rick Allen Media at Adorama on 12/12/2011

Enormous bang for the buck!

Bought four of them, tried them for studio still shots and liked the results, Bought two more. Following Saturday we had to shoot/tape a sweet 16 party in a bar with the two long walls painted almost flat black; existing light seemed to be about twenty 60 watt bulbs; AKA seriously dim ambient. Set up three units (all we could fit!), put a blue filter on the camcorder light and my videographer was good to go. I cranked the T1i & XSi up to 800, put on a Sigma 20/1.8 and an EF 50/1.4, two 580EXII on ETTL dialed down to -1, tilted up 45 degrees w/Stofen Omnibounces, and determined that f:2.8 at 1/30 would do nicely. Every exposure was perfect and no one looked like a deer caught in the headlights! These lights certainly saved the job! They gave good ambient while the bounce flash kissed the foreground; everything close enough to daylight to be unproblematic.

Twenty years ago I shot these jobs with a 'Blad, a Distagon 50 @ f;8, 1/30, and 8 feet; lit it with a Sunpak 622 Super, and hoped the Vericolor 400 would catch some ambient light (if there was any.) It really wasn't pretty! We sure have come a long way!
Hey Moron! at Adorama on 09/09/2009

very nice

I got this as part of a package that included a 9' lightstand. As a deal, it is a tremendous value.

The softbox is nice for an amateur because it uses standard bulbs - you don't have to figure out what kind of fancy pro-level lights to get.

I find the light from the softbox to be nicely diffuse and uniform. I am actually using a 100W equivalent CF bulb instead of the 350W one that comes with it, because I don't need so much brightness, but if you do, the bulb that is supplied is excellent.

My only complaint is similar to what others have mentioned - the bracket that connects the box to the lightstand looks as though it is the weak spot in the arrangement. It works well and holds it securely, but I don't think it would stand up to a lot of use. But for an amateur, the softbox is very nice. I liked the lightstand/softbox package so much that I bought a second the next day.
Rich at Adorama on 08/08/2010

Good, but was better.

I have two of these lights, ordered about a year apart from each other. The first light game with an 85 Watt bulb. When I ordered the second one it came with a 70 Watt bulb. How much light output would you expect between the 70 Watt and 85 Watt bulb? Well I'll tell you. It's one full f-stop. That's right, twice the amount of light. Needless to say I was pretty disappointed because the price difference between the two bulbs is $.95. I contacted the store about ordering the light with the 85 Watt bulb. I got no response. I use the lights for tabletop and product photography, and they do a pretty good job. I could spend an additional $14.95 plus shipping, but this was a much better value when it came with the 85 Watt bulb.
N/A at Adorama on 07/07/2012

Extremely nice for the price

For the price, I expected a unit that felt and looked cheap. I was very pleasantly surprised - this is neither. It certainly doesn't have the feel of a $1000 light, but it is more than adequate for my needs right now. I'd highly recommend this softbox to anyone looking for an affordable continuous lighting solution. One very minor complaint - I'd recommend buying fabric to make a second layer of diffusion (or replace what's there). The sheet they provide is nice, but makes the source too (visually) hot for my tastes.
Michelle, Bargain Hunting Photographer at Adorama on 06/06/2010

very satisfied!

I bought this light to shoot images of my jewelry and it is ideal for my purpose. It is easy to set up and take down. I am an amateur but this has allowed me to take my work to a new level. I bought this with the Adorama boom stand with sandbag and the two together have given me a mini studio set up that so far has worked very well for my needs. Very pleased with the product and the service.
Ella J. at Adorama on 08/08/2012

Good Quality and an Excellent Value

I usually shoot outdoors, but recently had an assignment that took me into a small comic book store to shoot a model. With very limited room, the softbox seemed like my best shot at controlling the light. I ordered the Flashpoint Softbox-- and it was delivered to my door the following day. Amazing customer service-- Kudos Adorama!

Quality of this item is very good. Assembles/sets up quickly and was effective, doing exactly what I had hoped. Overall, an exceptional value.
Nick Belial Photography at Adorama on 02/02/2012

Great items and price!

This one 5500K (350 watt) bulb is much better than the five daylight bulbs I had been using. No light tent needed. I take photos of jewelry, cabs and carvings. It's out of the way leaving room for product manipulation.

Took a while to figure out how to attach the lamp to the tripod, so I suggest a visual instruction sheet.

Glad I bought it and I recommend it.
Pat at Adorama on 05/05/2012


This softbox setup is great. The light output is even and of excellent quality, though even with the 75-watt bulb, it is slightly underpowered. All that means is you need a second softbox or to use it in conjunction with a dedicated spotlight.

Easy enough to set up, wish the supplied carrying case had a compartment for the very large bulb. Not a con, just be aware of it.
the_jpg at Adorama on 01/01/2011

Flashpoint Softbox

The attachment to the light stand is the weak point of this product. Bulb doesn't provide a lot of light, so you need to get somewhat close. But, since heat is not an issue, you can bring this box close to your subject. Other than that, worked as expected, casting a nice, diffused light. Worked well for portraits of my grandaughter. I may buy a second one.
This old man at Adorama on 01/01/2010

Negative Reviews:

Save your money for better lighting.

Have used it a couple times. Really, the box isn't large enough and light isn't even. Major hot spot in the middle. No interior baffle. Not wild about the way it attaches to a light stand. Plastic.

Now the EPA has warnings about CFLs and the recent fire scare....catching fire when not turned on. Can't risk it.

Now I'm stuck with this softbox that I can't modify. It's the bulb that holds the softbox open. Regular large bulbs run too hot and won't hold the frames open. I'd rather have one for my speed lights.
KC at Adorama on 03/03/2011

Generally OK

The 70 watt fluorescent bulb supplied simply doesn't have enougth punch. I upgraded to an 85 watt lamp and it's OK. An additional internal diffuser would have been nice since there is a slight "hot spot" effect in the center. Also, the mounting socket doesn't provide enough flexibility for angles and it is somewhat weak.
Headshot Guy at Adorama on 06/06/2010


I assembled it, plugged it in, turned it on, and it begain emitting a burning-plastic smell and some smoke. I returned it
Jon at Adorama on 09/09/2011

Waste of money

Save up a bit more money and get a real softbox.
Matt H. at Adorama on 05/05/2012

"flash" point.... "soft" box? hah.

You get what you pay for...
Matt at Adorama on 05/05/2012

Neutral Reviews:

Good Value with Issues

Use for video interviews.

The units sets up and down easily. Folds somewhat compactly. Light source is lovely.

But! The bulbs are huge take up half the room in the kit when in their styro packings. Don't know a safer way to transport. Each of the two has a different mounting bracket. #1 allows for vertical and horizontal use but one of the holes is too small for a standard light stand and had to be enlarged. $2 allows for only one orientation, no way I can figure to rotate.

Originally got the octabank, too small, light source no where near that of this unit.
Wespix at Adorama on 08/08/2010

You pay for what you get.

This lighting system is very Light! It is mainly for use with a tripod for still subjects. I'm trying it to photograph Fine Art paintings for publication, so I nolonger have to carry my heavy Novatron strobe system from studio too studio. I haven't really tested them in full yet. I can say that the use of the brighter 85watt bulbs would help some. Mine came with the 70watt ones.
Techno Nerd at Adorama on 09/09/2010

Great value and wonderful starter.

I'm a corporate photographer and got two of these to use for shooting headshots. We didn't want to invest too much money, and the price was great. I set one up as a fill light and one on a boom arm as a backlight and got excellent results. (FYI, The key light I used was the Flashpoint Cool Light 4)
Corporate Photoguy at Adorama on 04/04/2012