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The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phemomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. To catalyze a thoughtful dialogue deconstructing the process of image absorbtion is the ultimate goal. All in the name of fun and observation.
The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their surroundings.
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View other products from Obey classified in Women's Clothing > Sweatshirts. View all products from Obey.
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This product is available in the following colors:
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 | Dark Purple |
Use this chart to find which retailer offers this product in the size, color or other options that you desire. Click on the price to purchase.
| Size | Color |
|---|---|
| Dark Purple | |
| Extra Small | 68.00 |
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