Fishing > Lures > Soft Plastics & Shads

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Gulp!® baits disperse 400 times more scent than ordinary plastic baits and will outfish live baits. Gulp!® baits are waterbased with no plastic ingredients, so the entire bait is biodegradable. The Gulp!® 4'' Batwing Frog features: Innovative tail design provides lots of action on the top or on the fall....

Gulp!® baits disperse 400 times more scent than ordinary plastic baits and will outfish live baits. Gulp!® baits are waterbased with no plastic ingredients, so the entire bait is biodegradable. The Gulp!® 4'' Batwing Frog features: Innovative tail design provides lots of action on the top or on the fall....

Gulp!® baits disperse 400 times more scent than ordinary plastic baits and will outfish live baits. Gulp!® baits are waterbased with no plastic ingredients, so the entire bait is biodegradable. The Gulp!® 4'' Batwing Frog features: Innovative tail design provides lots of action on the top or on the fall....

Gulp!® baits disperse 400 times more scent than ordinary plastic baits and will outfish live baits. Gulp!® baits are waterbased with no plastic ingredients, so the entire bait is biodegradable. The Gulp!® 4'' Batwing Frog features: Innovative tail design provides lots of action on the top or on the fall....

Gulp!® baits disperse 400 times more scent than ordinary plastic baits and will outfish live baits. Gulp!® baits are waterbased with no plastic ingredients, so the entire bait is biodegradable. The Gulp!® 4'' Batwing Frog features: Innovative tail design provides lots of action on the top or on the fall....

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

Berkley® Saltwater Gulp!® is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it...

The Gulp! sand eel rigs just like live sand eels but is easier to handle and far more durable. This bait has the look, feel, and smell of live sand eels and features rapid scent dispersion that attracts fish from greater range.

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance.

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance.

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance.

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance.

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance.

Erratic, darting "quick glide" motion imitates struggling baitfish to entice strikes.

Erratic, darting "quick glide" motion imitates struggling baitfish to entice strikes.

Erratic, darting "quick glide" motion imitates struggling baitfish to entice strikes.