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Lifelike Body Shape High Action Design Precision Engineered for Maximum Action Lifelike Body Shape High Action Design Precision Engineered for Maximum Action

Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other saltwater species. Lifelike detail and top/bottom color lamination.

Designed for casting or trolling in lake, stream or river. Realistic shape and detail, with rattles and 3-D eyes. Suspending. 2"Q/8 oz #10 Treble Hooks

The Comet Mino is one of Mepps most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of the 10 best bass lures of all time. All Comet Minos feature an interchangeable hook that makes it simple to attach a replacement...

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform and "in tune" with nature. The secret of sound combined with the patented Rapala "wiggle" is what makes this lure so effective. Rip it fast or run it slow; either way, it...

A fish-taking fluttering action on the drop and the flash of the spoon will attract fish from afar. 30 degrees deep depth blade runs 4 feet to 5 feet. Mainbody: Zinc diecast and chrome plated; painted and printed patternsSD Eye: Target paint for predators Shaft: Stainless steel Rapala VMC Hook:...

New technology has created a prismatic, "glass" three-dimensional look. The Glass Shad Rap Picks up light even in the lowest of conditions and reflects it in hundreds of directions at once. With long-casting, rattling and suspending features, this lure truly has it all. 05: 2"; 5/16 ozP7: 2 3/4"; 7/16...

Segmented body with kicking tail Segmented body with kicking tail Durable soft plastic body Rigged with a premium red VMC® hook Life-like swimming action Holographic WildEye® Polycarbonate lip KSM10 has two red treble hooks KSM06: 6"; 1 3/8 oz KSM10: 10": 5 1/4 oz

The 10" Hogy is our most universal design in terms of catching large gamefish. It's just big enough for the largest of saltwater predators such as striped bass, tarpon and school tuna but also " just small enough" for largemouth and musky trophy hunters who use big baits in fresh...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with seven rigging options: Weightless, Texas Rig, Carolina Rig, Drop Shot Rig, Wacky Rig, Nail Rig, Jig Head Rig. 3.5": 6 per packT.5": 4 per pack

Rig as is or like a live crab Made of 100% biodegradable, natural ingredients Looks, feels and smells like live peeler crab Rig as is or like a live crab Made of 100% biodegradable, natural ingredients Looks, feels and smells like live peeler crab

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

This series of lures designed with a flat profile, providing maximum flash that attracts otherwise disinterested fish, is the perfect candidate for the VMC Sure Set hook. The single accentuated arm converts near misses and short strikes into catches. The in-line design allows the front hook to hang down, while...

Holographic willow leaf blade Holographic willow leaf blade Stainless Steel ball bearing swivel Self-correcting R wirebend Pull Point design WildEye® String PVC material salt impregnated body Naturalistic Colors Replaceable Swim Shad bodies Includes one jig head with blade and three soft body tailsS": 5/16 ozT": 1/2 oz

There is nothing more exciting than to topwater anglers than having a big bass explode under their Hula Popper®. For nearly sixty years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all esle fails - morning, noon and night. Hula Poppers are deadly...

With its slight exaggeration of the Rapala's unique baitfish in distress behavior, the Jointed gets the undivided attention of otherwise uninterested gamefish. This articulated, or "broken back" bait can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are...

The Dragonfly Popper duplicates the dragonfly down to some pretty fine detail. Dragonflies are synonymous with the dog days of summer, and are best fished around hyacinths and lily pads. Cast the Dragonfly Popper near to cover and then barely twitch the line. Get ready to watch it disappear! 2...

The Booyah Boogee™ Bait combines the big-fish attractng profile of a jig with the flash of a spinnerbait and an absolutely out-of-control boogie dance. The result is a fast-lane special that promps vicious reaction strikes from bass and other gamefish. The Booyah Boogee Bait's long list of features includes a...

The Yum Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This bait presents a very subtle life-like action that even highly pressured fish can't resist. This is the only bait of its kind with a hook slot...

Balsa body Comprehensive pattern selection Natural minnow profile Brass stamped blade Silver or copper plated Painted and printed patterns Stainless steel shaft Rapal® VMC® hook

NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz pint buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp!® Alive!™ baits absorb 20% more Gulp!® scent and...

Trolling fast and deep, casting inshore flats for tarpon or looking for your next 50-incher, there's an X-Rap just for you. All are rigged with durable componentry to withstand the inevitable smashes from all species of fish and the general rigors of the saltwater environment. Each is built to the...

The fat grub body of the new Gulp! Minnow Grub has molded-in scales and a fish-shaped head with a curly tail for a flickering and fluttering action game fish can't resist. The 3" Minnow Grub attracts bass, walleye, panfish and more. Rigged on a jighead, the Gulp! Minnow Grub can...

Slurpies soft plastics are the most lifelike, fish producing creatures on the planet! They are designed with "holographic" FishFlakes™ that flash & shimmer like iridescent fish scales to lure fish from a wide radius, while a "salted & spided" attractor scent called SowSauce™ turns the sniffers into biters! 7 lures...

Year after year, the Super Shad Rap delivers, with trophy fish taken worldwide from the glacial lakes of Canada to the murky waters of the Amazon. The patterns and colors offer perfect imitation of a favorite prey of fish. Whether talkin' to musky maniacs or big water trollers, they all...