Berkley Fishing Baits, Lures & Jigs

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Berkley Powerbait Ripple Shad
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Berkley Powerbait Ripple Shad

$4.99

Berkley Powerbait Ripple Shad - The Berkley PowerBait Ripple Shad's rippled sides and paddle tail send a fish-attracting vibration through the water. Added surface area allows for more scent dispersion of classic PowerBait scent. Sizes: 2" (per 8), 3" (per 10), 4" (per 5). Colors:(001)Firetiger, (002)Glow/Chartreuse, (003)Green Back Pearl, (004)Pearl White, (005)Rainbow Trout, (006)Smelt..

Berkley Gulp Alive Floating Nightcrawler
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Berkley Gulp Alive Floating Nightcrawler

$19.99

Berkley Gulp Alive Floating Nightcrawler - Replace floating night crawler harnesses and inflated live worms with this high-buoyancy offering. Features Gulp! Alive supercharged scent dispersion. Floats live bait rigs over weeds and through the strike zone. Excellent durability for fish-after-fish action. Approx. 27 baits. Size: 6". Colors:(005)Natural, (097)Natural Chartreuse Laminate, (099)Natural Fluorescent Orange Laminate..

Berkley Powerbait Hollow Belly Swim Bait
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Berkley Powerbait Hollow Belly Swim Bait

$9.99

Berkley Powerbait Hollow Belly Swim Bait - As if the PowerBait weren’t competitive advantage enough, the Hollow Belly swim bait is loaded with fish-catching features. With a hollow body from nose to tail, it easily collapses around the hook for solid hooksets. The oversized paddle tail vibrates with a natural swimming action. Each package contains baits, a wide-gap hook, a treble hook, weight, swivel, plastic tubing and a split ring, as well as rigging instructions.

Berkley Gulp Alive Garlic Infused Floating Pinched Crawler - 2
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Berkley Gulp Alive Garlic Infused Floating Pinched Crawler - 2"

$6.99

Berkley Gulp Alive Garlic Infused Floating Pinched Crawler - 2" - Berkley’s lifelike, pinched-off crawler is jam-packed with a garlic-scented fish attractant that has over 400 times more scent-dispersion power than standard baits. This biodegradable crawler floats to keep off the bottom and to attract maximum attention. To recharge bait’s super scent, simply put it back into attractant. 2.1-oz. jar. Quantity: Approximately 10 per jar. Size: 2". Colors: (005)Chartreuse, (010)Nightcrawler, (011)Chunky Cheese, (300)Fluorescent Orange..

Berkley Gulp Alive Garlic Infused Salmon Eggs
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Berkley Gulp Alive Garlic Infused Salmon Eggs

$6.99

Berkley Gulp Alive Garlic Infused Salmon Eggs - Fish bait that looks like salmon eggs with the added enticement of a garlic scent. These eggs are garlic-infused and float to keep the bait just off the bottom where fish wait to strike. Use a No. 10 or smaller egg hook for best results. Size: 2.3-oz. jar. Colors: (001)Fluorescent White, (002)Fluorescent Yellow, (003)Fluorescent Orange..

Berkley Gulp Alive Jerk Shad
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Berkley Gulp Alive Jerk Shad

$12.88

Berkley Gulp Alive Jerk Shad - The authentic action, scent and taste of these long-lasting soft plastics will fool the most finicky fish. The erratic darting motion imitates struggling baitfish. It’s ideal for working weed lines or docks and along dams. Berkley’s next generation in Gulp! has 34% better swimming action than original Gulp! Anglers have waited for years for technology to produce an artificial bait that looks, smells and even tastes like the real thing to attract fish.

Berkley Powerbait Saltwater Jerk Shad
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Berkley Powerbait Saltwater Jerk Shad

$4.79

Berkley Powerbait Saltwater Jerk Shad - Just a slight jerk is all it takes to give this lively bait the quick darting action of a panicked baitfish. Or, hook one to a deep-water jighead when fishing for big bottom huggers. And it's fortified with PowerBait® for scent attraction that fish cannot pass up. Per 6. Length: 5". Colors:(016)Golden Sardine, (018) Pearl Watermelon Shad, (010)Pearl White..

Berkley Powerbait Saltwater Pre-Rigged Eel
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Berkley Powerbait Saltwater Pre-Rigged Eel

$7.29

Berkley Powerbait Saltwater Pre-Rigged Eel - Rig these on a sinker/swivel rig for bottom fishing or cast as is in the surf for lifelike appearance and action. All sizes are equipped with 3X strong black nickel hooks – extra sharp..

Berkley Gulp Floating Salmon Eggs
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Berkley Gulp Floating Salmon Eggs

$2.88

Berkley Gulp Floating Salmon Eggs - Outperforms natural salmon eggs with a potent scent that disperses to attract trout and salmon. Durable and long-lasting eggs stay on the hook longer. Per 20. Colors: (834)Fluorescent Chartreuse, (841)Fluorescent Orange, (858)Fluorescent Red, (865)Fluorescent White, (872)Fluorescent Yellow, (889)Fluorescent Pink..

Berkley Gulp Salmon Eggs
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Berkley Gulp Salmon Eggs

$6.29

Berkley Gulp Salmon Eggs - In head-to-head testing, Gulp! Salmon eggs consistently outperformed the real thing. The secret is in the potent scent dispersal formula that sends a powerful flavor cloud in all directions to attract trout and salmon from far away. The 100% biodegradable formula has a natural durability, so it stays on the hook longer. Per 0.56-oz. jar. Colors:(299)Chartreuse, (300)Fluorescent Orange, (301)Fluorescent Red, (302)Yellow, (304)Pink, (305)White..

Berkley Powerbait Floating Steelhead Worm
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Berkley Powerbait Floating Steelhead Worm

$4.99

Berkley Powerbait Floating Steelhead Worm - A great steelhead bait with a paddle tail for increased swim action. The Berkley PowerBait Floating Steelhead Worm can be used for a variety of presentations: suspended below a float, adding to a jig or tipping a salmon plug. Also effective on large trout. Per 13. Size: 4". Color: (001)Bubblegum Pink..

Berkley Powerbait Hatchery Formula Trout Nuggets
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Berkley Powerbait Hatchery Formula Trout Nuggets

$4.99

Berkley Powerbait Hatchery Formula Trout Nuggets - The same amazing flavor and trout-attracting scent of Berkley's original PowerBait now is available in a size and shape that perfectly mimics the food that hatchery fish were raised on. It comes in a resealable plastic bag for clean storage in a coat pocket or tackle bag. Size: 2-ounce bag. Flavors: Original, Cheese..

Berkley PowerBait Natural Scent Trout Bait
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Berkley PowerBait Natural Scent Trout Bait

$4.99

Berkley PowerBait Natural Scent Trout Bait - The exact same flavors and scents found in the natural world can now be found in a moldable trout bait. In fact, this formulation of Berkley PowerBait is so convincing, it even outperformed real salmon eggs during testing. Size: 1.75-oz. jar. Flavors: Garlic, Corn, Nymph, Salmon Egg, Cheese..

Berkley Powerbait Power Lizard
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Berkley Powerbait Power Lizard

$3.74

Berkley Powerbait Power Lizard - With the tempting profile of a small salamander, this soft Berkley PowerBait Power Lizard delivers fish-tempting multiple leg and tail action. Rig it Texas or Carolina style to drive bass wild. Also great as a trailer for spinnerbaits and skirted jigs. Per 13. Size: 6". Colors: (001)Black, (003)Watermelon, (007)Black/Blue, (011)Watermelon Chartreuse, (013)Green Pumpkin, (015)Pumpkin Chartreuse..

Berkley Schooling Rig Kit
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Berkley Schooling Rig Kit

$19.99

Berkley Schooling Rig Kit - Schooling rigs are the latest rage in fishing. No surprise, considering how effective they are at catching fish in tournaments across the country. This Berkley rig kit includes five 4" PowerBait® split-belly swimbaits connected with 60-lb. Cross-Lok® snap swivels. Control ring for compact storage and transportation. Weighs 2.3 oz. fully rigged. Colors: (001)Pearl White, (003)Hitch..

Berkley Gulp Jigging Grub
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Berkley Gulp Jigging Grub

$5.79

Berkley Gulp Jigging Grub - You'll start putting fish in your livewell by fishing this Cabela's-exclusive Gulp! jigging grub when the plain grubs aren't getting the job done. Sizes: 2" (Per 20), 3" (Per 11), 4" (Per 10)Colors:(006)Chartreuse, (010)Pearl White, (009)Pumpkinseed, (027)Smoke..

Berkley Gulp Mini Earthworms
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Berkley Gulp Mini Earthworms

$4.29

Berkley Gulp Mini Earthworms - This downsized version of the earthworm tempts trout, bass and walleye. Similar in texture, appearance and scent to real bait, Gulp! baits also possess the color advantages, shape and action of soft plastics. Gulp! baits use water-soluble, natural ingredients that release over 400 times the amount of fish- attracting scent of standard plastic baits. The scent trail is so intense that fish cannot resist it. Per .90-oz jar. Colors:(001)Natural, (002)Red Wiggler.

Berkley Gulp Saltwater 6 Grub
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Berkley Gulp Saltwater 6 Grub

$6.29

Berkley Gulp Saltwater 6 Grub - A favorite of all saltwater species, the swimming tail action of this bait tempts big fish in a wide range of applications. It's perfect for use on jigs or as a tantalizing trailer. Per 4. Size: 6". Colors: (009)Pink Shire, (012)White Glow, (044)New Penny, (045)Nuclear Chicken. (096)Chartreuse, (731)Sardine..

Berkley Gulp Saltwater Eel 10
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Berkley Gulp Saltwater Eel 10

$10.99

Berkley Gulp Saltwater Eel 10 - Finding live eels to use for bait isn't easy, so why not use the next best thing? The scent, flavor, action and appearance of this bait precisely mimic those of a live eel while giving you more rigging options than live bait. Cobias and stripers love these eels. Per 4. Length: 10". Colors: (001)Black, (002)Motor Oil/Red Fleck, (003)Rootbeer Gold, (004)Silver Mud. The look and action of a live eelInfused with exclusive scent and flavorIdeal for a wide range of rigging options.

Berkley Havoc Grass Pig
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Berkley Havoc Grass Pig

$2.99

Berkley Havoc Grass Pig - The combination of body shape and tail design allows you to fish the Berkley Grass Pig as slow as you want and still maintain its irresistible wiggle action. Designed by pro angler Bobby Lane, the Grass Pig may be fished many different ways—with excellent results. Made in USA ..

Berkley Powerbait Floating Trout Worm
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Berkley Powerbait Floating Trout Worm

$4.99

Berkley Powerbait Floating Trout Worm - Get all the fish-catching action of Berkley PowerBait in a thin, worm-style bait. The 3" lure gives a lifelike action dangling from a hook with only the slightest current. The special trout formula is exceptional at targeting trout and salmonoid species. Per 15. Size: 3". Colors:(001)White, (002)Avocado Red Flake, (003)Rainbow Sparkle, (004)Smoke, (011)Bubblegum, (012)Pearl White, (013)Natural, (096)Chartreuse, (221)Fluorescent Red, (232)Pumpkinseed, (260)Fluorescent Orange, (340)Chartreuse Shad, (341)Green Chartreuse, (342)Pink Shad, (343)Orange Pearl..

Berkley PowerBait Trout Dough
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Berkley PowerBait Trout Dough

$4.79

Berkley PowerBait Trout Dough - Smells and tastes just like real salmon eggs, an irresistible trout meal. Glitter-infused for increased visibility. 1.75-oz. jar. Color:(258)Rainbow, (302)Salmon Egg Red, (303)Salmon Peach..

Berkley Gulp Saltwater Cut Bait
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Berkley Gulp Saltwater Cut Bait

$7.29

Berkley Gulp Saltwater Cut Bait - Every bit as effective as real cut bait or belly strips – without the mess or hassle. The textured scale pattern gives it a lifelike feel. And because it's a Gulp! bait, it disperses fish-attracting scent even more effectively than the real thing. Can be cut into long or short pennant shapes for tipping, trailers or trolling strips. Per each. Size: 2-1/4" x 7-1/2". Colors:(002)Herring, (003)Mackerel, (004)Bloodworm, (006)Shrimp. Textured scale pattern for a lifelike look and feelAs effective as real cut bait without the messCan be cut for tipping, trailers or trolling strips.

Berkley Floating Fire Stick
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Berkley Floating Fire Stick

$4.99

Berkley Floating Fire Stick - The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly reflective holographic finishes trigger strikes in otherwise inactive fish. All have tough, durable clear-coat finishes that will deliver years of reliable service despite repeated run-ins with fish. Great for casting, trolling, twitching and fishing as a jerkbait.